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Doug Palladini, the current Global Brand President of Vans, past editor of SNOWBOARDER Magazine. p: Trevor Graves

A comprehensive retrospective from the former Editors of SNOWBOARDER Magazine, originally published in the 30th Anniversary Issue of SNOWBOARDER Magazine, pick up your copy now!

Words by Doug Palladini- Current Global Brand President of Vans

On my first day of work as Associate Editor for SNOWBOARDER Magazine in 1989 (I was the magazine’s first dedicated employee), I met Powder Magazine editor Casey Sheehan in the Las Vegas Hilton lobby as the SIA Show was about to begin. He was already late for a meeting. “Here’s your badge. I’ll see you at five for beers. Have a good day,” he said. Casey shoved my credential and a battered folder into my hands and quickly disappeared into the huddling trade show masses. This was all well and good, except that I had no idea whatsoever what I was doing.

Fresh from San Diego State’s School of Journalism, having ridden a snowboard once in my life up to that point, I was recklessly unprepared to assume any level of magazine stewardship, let alone the awesome responsibility of running the thing, soup to nuts. But ignorance was my ally on that day, and not knowing just how humorously overmatched I was for the task at hand, I steadied myself and marched into the convention hall. What I recall of those first few days was a humbling mix of derision from the staffs of existing snowboard magazines such as TransWorld Snowboarding and ISM, a powerful education from the likes of Tom Sims, Jake Burton and Chuck Barfoot (all of whom worked their own trade show stands), even more derision from pompous, douchey ski brands such as Lange and Rossignol, and an overwhelming sense of inspiration that I was on the burning fuse end of a business/sport/culture powder keg ready to explode.

Snowboarder's first employee, Doug Palladini. p: Trevor Graves

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A day skiing at the Yellowstone Club.

“Fresh powder is one of the rarest ­commodities in the world,” says Aaron Brill, co-owner of Silverton Mountain. There’s a reason you’ve never heard of the resort. The private ski club in southeastern Colorado limits access to 80 guests a day—unless someone buys out the mountain. First tracks after lunchtime? It’s an advantage that no name-brand resort can provide: not Aspen, not Vail, not St. Moritz.

All 1,819 of Silverton’s skiable acres can be yours for $14,000 per day. For an extra $900 you get a helicopter and 29,000 acres of sugary, backwoods pow. Reservations are available to the public and sell out months in advance, but guaranteed access goes to 25 “luminaries,” loyal patrons who have earned elite status. For that $14,000, they can bump day-pass holders when conditions are prime. (Skiers who’ve already booked on those days get fairly compensated to come back another day.)

Silverton is among a growing list of membership-based skiing clubs in the U.S. For the first time this year, Vermont’s Hermitage Club allows members to rent the ­194-acre mountain for a day; it costs $60,000 for you and your 99 closest friends. And Colorado’s Cimarron Mountain Club, which opened in September near Telluride, has just 15 memberships, which run a cool $3.2 million apiece. For that, you get a 35-acre slice of the property where you can build the ski home of your dreams, plus unlimited guided or snowcat skiing on 2,000 untouched acres.

“Private ski resorts are the new private jet,” says Jack Ezon, president of Ovation Vacations, a Virtuoso Ltd. travel agency. “They give luxury travelers a ­hassle-free, line-free experience, so they can focus more attention on their family and travel partners.”

1999. Its 2,200 acres of groomed corduroy—plus private jet access at the Bozeman airport—are limited to owners of the 864 properties on the mountain. (They range from $3.15 million to $25 million—not including the $300,000 sign-up fee, $39,500 annual dues, and sub-association fees.) “It brought a level of exclusivity defined by a person’s ability to invest in real estate,” says Michael Berry, president of the National Ski Areas Association. Though it’s not the new kid on the block, it’s certainly booming: last year, Yellowstone saw $700 million in annual real estate sales, compared to $500 million in 2015.

The lodge at the Yellowstone Club.
Photographer: Ryan Turner

And it’s not all about powder-­chasing. Hans Williamson, general manager of Yellowstone, says families love not having to worry about their kids on the slopes as they might in Aspen, where crowds make collisions more likely.

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Last year, when a Weston Snowboards splitboard received an Editor’s Choice award from Backcountry Magazine, it was fair to say the company had found its place alongside industry leaders.

This year, after receiving that recognition once again, Weston is a bona fide industry leader, carving (literally) out a place for itself among well-established companies like Never Summer, Jones Snowboards and Venture.

Not bad for a little company from Minturn that relies on a portable tiny home as its retail outlet.

The Weston Backwoods splitboard has gone through a few changes over the years, but the current design is impressing everyone who tries it.

“It’s a powder board, but it goes edge to edge really well and handles all conditions,” said Weston co-owner Mason Davey.

Backcountry Magazine employs a team of 40 for its annual test. The testers ride Crested Butte, Monarch Mountain and go overnight to the Lost Wonder Hut.

“And this year, through the battle-worn haze of dislocated shoulders, a flu outbreak, a handful of hangovers and several mercilessly battered boards, testers soldiered on to find the best in splitboard gear,” reviewers wrote.

Only four boards were chosen for the Editor’s Choice award.


Weston Snowboards started in 2012 with a small line of boards and quickly caught the attention of locals.

As backcountry riding was seeing a rise in popularity at the time, splitboards — which are bifurcated vertically to be used as skis for uphill transport — became a signature item for Weston Snowboards.

Technology on splitboards has been steadily improving, as manufacturers are striving to provide lighter and stronger boards that feel just like regular snowboards. The Backwoods started as a popular powder board in Weston’s line, and two years ago Davey and co-owner Leo Tsuo decided to cut one in half the long way and see what happened.

Riders loved it.

“I stepped on it and immediately started laying down huge carves on the groomers,” said Brendon Glenwright, a coach at Ski & Snowboard Club Vail. “Then I got in the backcountry with it and I realized how versatile it was. Powder, trees, jumps, steep couloirs, it can really handle everything.”


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Kelly Clark, of the United States, competes in a World Cup halfpipe snowboard event Sunday, March 1, 2015, in Park City, Utah. Clark came in first place. (AP Photo/Rick Bowmer)

Park City • Kelly Clark slammed into the giant inflatable airbag at the base of a halfpipe over and over this summer, praying she could turn the clock back nearly two decades. The 34-year-old snowboarding pioneer is no stranger to keeping pace — and often coming out on top — against rising talents in the sport.

The four-time Olympian wanted to try something familiar. So she went back into her old bag of tricks to relearn the “McTwist,” typically known as an inverted style of a backside 540 spin. The trick, Clark, explained helped solidify her name on the biggest stage when she won gold in women’s snowboard halfpipe at the 2002 Olympics at Park City Mountain Resort.

“I hadn’t done it in 15 years,” the Vermont native said.

Clark consulted the likes of Shaun White, Danny Davis and Toby Miller, asking for their help to become reacclimatized to the trick.

“I was able to land it first try,” she said.

That landing summarizes Clark. A generational talent refusing to retire, prompted to stay locked into her bindings for as long as possible, striving for her fourth Olympic medal. Clark’s decorated career also features 11 career World Cup victories and is a nine-time X Games gold medalist.

“She stands out when she snowboards,” said 16-year-old snowboarding phenom Chloe Kim. “She’s so talented, so amazing. Her riding is so powerful, so strong.”

Clark has been forced to adapt with the times. She might’ve helped the relationship between snowboarding and the Olympics get off the ground 16 years ago, but in order to keep up, she’s diversifying her tricks.

“[Snowboarding is] always changing. It’s elusive,” Clark said. “I always compare it to golf. You hit one shot that makes it all worth it every once in a while. For me, I honestly don’t think I’ve hit my potential, so I’m going to be pushing myself and finding out what I’m capable of.”

USA hockey prepped for new look

The string of five-consecutive Olympic Games featuring NHL players will be snapped in PyeongChang next February. The NHL announced in April that the league would not allow for an official break in the schedule for 2018 Games, meaning the world’s top hockey players will stay home.

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Meet four women who shaped women’s snowboarding and paved the way for the new all-female snowboarding movie.

Women’s snowboarding is currently progressing faster than at any other time in its history: in a matter of a few short years female riders have upped the technical difficulty in freestyle by about 50 percent, and young riders like Anna Gasser and Chloe Kim aren’t stopping at 50 percent.

But without a past you don’t have a present, and without a present you don’t have a future, so who are the riders who helped bring the sport to where it is today?

Why, killing it in the backcountry – naturally. And that’s what Full Moon is all about, basically – iconic snowboarders reflecting on their status as role models, and looking back to the female stars who inspired them as young shredders. Meanwhile, they’re destroying some absolutely epic looking backcountry in BC, Alaska and Europe – just in case reflecting on role modelling wasn’t interesting enough by itself.

In Full Moon, the film’s starring riders come from the worlds of contest freestyle, big mountain riding and everything in between. Jamie Anderson, the Slopestyle queen; Marie France Roy, a multiple Rider Of The Year who raised the bar for backcountry by several notches; Leanne Pelosi, veteran all-terrain ripper who’s also the director of the movie.

But who were the pioneers who paved the way for Jamie, Marie-France and Leanne? Icons Tina Basich, Victoria Jealouse, Tara Dakides and Barrett Christy, that’s who. Girls who rode in on the wave of snowboarding’s first mid-nineties boom, and who were, for the most part, more famous and better paid than their successors!

So, in the spirit of knowing your roots, here’s the lowdown on some true legends of women’s snowboarding – the rider who inspired the inspirers.

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Canadian biathlete Rosanna Crawford, centre, with brother Jordan, right, and sister Chandra, left. Jordan Crawford died of a suspected alcohol overdose on April 17 in Calgary. He was 30. (Photo courtesy Glen Crawford)

Canadian’s brother died of a suspected alcohol overdose on April 17

In recent years, Rosanna Crawford became accustomed to competing on the World Cup biathlon circuit in a personal cloud of uncertainty and fleeting hope.

You see, her brother Jordan — battling addiction and mental health challenges — often vanished for long stretches. Some nights, he showed up drunk on the doorstep. Some days, he cleaned up and flirted with sobriety, only to slip and start the cycle all over again.

Jordan Crawford died of a suspected alcohol overdose on April 17 in Calgary. He was 30.

For Rosanna, debilitating grief has replaced uncertainty and fleeting hope as she targets her third Olympic appearance at the 2018 Winter Games in Pyeongchang, South Korea.

“Jordan was always such a huge cheerleader for me,” says Rosanna, whose older sister Chandra won gold in cross-country skiing at the 2006 Torino Olympics. “He always felt so bad that he was causing me stress.

“I want to honour his memory. Even though his death caused me a lot of stress, it’s not going to stop me from chasing my dreams.”

In spite of his troubles, Jordan chased and achieved his own dream of becoming a professional chef. He worked at some of the finest eateries in his hometown of Canmore, Alta., and eventually went to film school.

But addiction derailed him at every turn.

“You could always tell Jordan had anxiety,” says Rosanna, who won World Cup silver in 2015 with Nathan Smith in the single mixed relay. “He was a scared little boy. And when he got into his teens, he might have turned to drinking and drugs to feel more comfortable in his skin.

“He used humour as a coping mechanism. It was always so hard to get past the outer shell with Jordan.”

Rosanna, 29, has totally shed her own outer shell while training for Pyeongchang. Physical endurance is key to success in biathlon, a Nordic sport that combines cross-country skiing with rifle shooting. So too is mental focus.

With less than five months to the Olympics, she often feels like she is skiing uphill and shooting through dense fog.

“I think I underestimated how much of an impact grief can have on you,” says Rosanna, who posted a career-best fourth place in a World Cup individual sprint race in the 2014-15 season. “It takes a lot of energy to cry and be sad all the time.”

Embracing the tears

With the help of her teammates and coach Roddy Ward, Rosanna has learned to embrace the tears. After all, fighting them off is pointless when her heart is screaming for attention.

“Biathlon training at this level takes all of your energy — 100 per cent focus and commitment,” says Ward, high performance director for Biathlon Canada. “When you add in something like the death of a brother into the equation, it’s really something that needs to be watched and balanced. It obviously takes a lot of energy to deal with that and start to heal.

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TEHRAN, Sep. 25 (MNA) – Iran’s women’s alpine skiing team have departed for Austria in order to hold a one-month ski training program Hintertux campsite.

National female skiers of Iran, led by Samira Zargari, left Tehran for Hintertux Glacier in Austria for a one-month ski training.

In addition to intense skiing sessions, Iranian athletes are also slated to conduct bodybuilding activities.

Presently, besides Iranian skiers, national athletes of 50 world countries have been deployed the the Austrian campsite.

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